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Magento 2 eCommerce Solution for Online Opticians, Framesfoundry

Framesfoundry ecommerce web design on Magento Open Source by Yellowpixel

The Challenge for Framesfoundry

Design a store with custom lens selection process.

Framesfoundry is an online retailer of prescription glasses and needed functionality which is not offerd by off-the-shelf features of a standard ecommerce website.  The client wanted their users to be able to filter on frame shape, face shape, material, gender, brand, price, dimensions and a number of other variables making the frame selection process easy.

The client required an ecommerce web design which is highly customised and provided a custom order process which allowed the customers to personalise their orders, enter their prescription online and then recommend lenses for their glasses. The client also required a full virtual try-on feature and integration with a review platform.

Framesfoundry Magento 2 Order Customisation Screenshot

The Solution

Magento eCommerce web design for Framesfoundry.

Team Yellowpixel took on this challenging task of creating an ecommerce website for online opticians, Framesfoundry. The work included designing a custom theme on Magento 2, a step-by-step order personalisation, prescription upload and save functionality, prescription rules for lens recommendations, virtual try-on and review platform integrations. These are just few of the custom features and integration done for Framesfoundry. Our Adobe Magento certified solution specialists and development team has in depth knowledge of the online opticians sector and provided valuable insights into transforming client’s requirements and optical sector’s governance requirements into a fully functional ecommerce platform.

Our team works closely with the Framesfoundry team to manage and support the application which is hosted on a cloud platform.  We are really pleased with the success Framesfoundry has achieved over the years and are proud of the solutions that we provide to this aspiring company.

  • Lewis Bostock, Angel & Rocket
    — Lewis Bostock, Angel & Rocket
    From the initial meeting with Sultan, I was impressed with his professionalism and willingness to help. Since the launch we have been assisted with continued support and had access to Tabaq’s expertise in the market. We look forward to growing the relationship and our business together!
  • Vanya Oliver - Thread Tales Co
    — Vanya Oliver, Thread Tales Co.
    We had a tight deadline to update our website, and Tabaq were suggested from our previous developers. We are very happy we were directed to them because the team were ready to get on with the work and meet our deadlines. Great communication throughout the process, and extremely easy to work with. Questions were answered very quickly and fully, so there was always a clear understanding. We are very pleased with the results, and highly recommend Tabaq.
  • Eileen Willett - Cucumber Clothing
    — Eileen Willett, Cucumber Clothing
    Six months after the launch of our brand, our website already needed a serious update and we were looking for someone who could maximise the impact of our brand online, showcasing our products with an easy to navigate, user-friendly, visually arresting and highly responsive site.  From a field of six, we chose Tabaq.  Even during the initial selection process, they stood out in their commitment to meet up, generate ideas and fully answer any questions we had - we also appreciated their obvious organisation. We worked closely with Tabaq throughout the whole process of designing the new website, and their expertise and ideas were invaluable.  They are always contactable, worked strictly to an agreed timely and were generally a pleasure to work with.  We are delighted that we chose them to create our new site, we are thoroughly pleased with the results.
  • Sara Till - No1 George Street
    — Sara Till, No1 George Street
    My learning curve with Shopify and the team at Tabaq has been excellent. I approached Tabaq to help me set up a retail ecommerce store and a few months later i have the foundations for exactly what i was looking for. After talking about my requirements & vision Tabaq quickly came back to me with theme options and guided us fully through the set up process. Sultan has amazing patience, he is very methodical and above all has extreme energy and passion for what he does, incredibly well. The project was monitored from start to ‘live’ with Sultan always on hand. The level of support was truly fantastic and he constantly helped us to trouble shoot and answered all questions. We have learnt invaluable skills which will hopefully take our business to the next level. Thank you to the team at Tabaq – i would not hesitate to recommend you to anyone !
  • Justin-Sandercoe
    — Justin Sandercoe, Justin Guitar
    Sultan and team at Tabaq did a great job, under time pressure, of finding a better theme and design for our store right before Christmas 2018. He offered great suggestions in our initial chat and has a positive and helpful vibe right away. He listened well to the brief and came back with a few options for us to choose from the following week - actioned it quickly and helped refine and iron out the problems we had with some legacy plug-ins right away. I just wish I'd found them sooner and recommend them for your Shopify store renovations!
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