The Challenge for Framesfoundry
Design a store with custom lens selection process.
Framesfoundry is an online retailer of prescription glasses and needed functionality which is not offerd by off-the-shelf features of a standard ecommerce website. The client wanted their users to be able to filter on frame shape, face shape, material, gender, brand, price, dimensions and a number of other variables making the frame selection process easy.
The client required an ecommerce web design which is highly customised and provided a custom order process which allowed the customers to personalise their orders, enter their prescription online and then recommend lenses for their glasses. The client also required a full virtual try-on feature and integration with a review platform.
Magento eCommerce web design for Framesfoundry.
Team Yellowpixel took on this challenging task of creating an ecommerce website for online opticians, Framesfoundry. The work included designing a custom theme on Magento 2, a step-by-step order personalisation, prescription upload and save functionality, prescription rules for lens recommendations, virtual try-on and review platform integrations. These are just few of the custom features and integration done for Framesfoundry. Our Adobe Magento certified solution specialists and development team has in depth knowledge of the online opticians sector and provided valuable insights into transforming client’s requirements and optical sector’s governance requirements into a fully functional ecommerce platform.
Our team works closely with the Framesfoundry team to manage and support the application which is hosted on a cloud platform. We are really pleased with the success Framesfoundry has achieved over the years and are proud of the solutions that we provide to this aspiring company.
— Hannah Shepherd, Direct Specs
We hired Yellow Pixel for our new website, for which we had a tight budget and needed a level of custom coding for the checkout process. After a number of conversations with Yellow Pixel team to plan it out, we decided to go ahead with the project. Throughout, Yellow Pixel have been helpful and competent – completing the project in good time and often going above and beyond. We would recommend them to anybody looking for a new website.
— Sheraz Malik, Ardor Eyewear
It is a pleasure for me to recommend Yellow Pixel to any and all interested parties. Yellow Pixel’s team has been professional, comprehensive and competent throughout the process of our working together. It was daunting trying to find someone to create ARDOR eyewear, however once l had a chat with Sultan l knew I was talking to the right company. Their personal service is something that l prefer and the YP team is always an email or phone call away to help. The service has always been 5 stars. The end result was a website that is attractive, organised and effective. The modern look that l was after was also accomplished. I personally want to thank Yellow Pixel for their patience and diligence on promptly meeting each of my requests for the website during its development.
— Lewis Bostock, Angel & Rocket
From the initial meeting with Sultan, I was impressed with his professionalism and willingness to help. Since the launch we have been assisted with continued support and had access to Tabaq’s expertise in the market. We look forward to growing the relationship and our business together!
— Vanya Oliver, Thread Tales Co.
We had a tight deadline to update our website, and Tabaq were suggested from our previous developers. We are very happy we were directed to them because the team were ready to get on with the work and meet our deadlines. Great communication throughout the process, and extremely easy to work with. Questions were answered very quickly and fully, so there was always a clear understanding. We are very pleased with the results, and highly recommend Tabaq.
— Eileen Willett, Cucumber Clothing
Six months after the launch of our brand, our website already needed a serious update and we were looking for someone who could maximise the impact of our brand online, showcasing our products with an easy to navigate, user-friendly, visually arresting and highly responsive site. From a field of six, we chose Tabaq. Even during the initial selection process, they stood out in their commitment to meet up, generate ideas and fully answer any questions we had - we also appreciated their obvious organisation. We worked closely with Tabaq throughout the whole process of designing the new website, and their expertise and ideas were invaluable. They are always contactable, worked strictly to an agreed timely and were generally a pleasure to work with. We are delighted that we chose them to create our new site, we are thoroughly pleased with the results.