Magento 2 eCommerce Solution for Online Opticians, Framesfoundry

Framesfoundry ecommerce web design on Magento Open Source by Yellowpixel

The Challenge for Framesfoundry

Design a store with custom lens selection process.

Framesfoundry is an online retailer of prescription glasses and needed functionality which is not offerd by off-the-shelf features of a standard ecommerce website.  The client wanted their users to be able to filter on frame shape, face shape, material, gender, brand, price, dimensions and a number of other variables making the frame selection process easy.

The client required an ecommerce web design which is highly customised and provided a custom order process which allowed the customers to personalise their orders, enter their prescription online and then recommend lenses for their glasses. The client also required a full virtual try-on feature and integration with a review platform.

Framesfoundry Magento 2 Order Customisation Screenshot

The Solution

Magento eCommerce web design for Framesfoundry.

Team Yellowpixel took on this challenging task of creating an ecommerce website for online opticians, Framesfoundry. The work included designing a custom theme on Magento 2, a step-by-step order personalisation, prescription upload and save functionality, prescription rules for lens recommendations, virtual try-on and review platform integrations. These are just few of the custom features and integration done for Framesfoundry. Our Adobe Magento certified solution specialists and development team has in depth knowledge of the online opticians sector and provided valuable insights into transforming client’s requirements and optical sector’s governance requirements into a fully functional ecommerce platform.

Our team works closely with the Framesfoundry team to manage and support the application which is hosted on a cloud platform.  We are really pleased with the success Framesfoundry has achieved over the years and are proud of the solutions that we provide to this aspiring company.

Launch Site

  • Rachel Mantha testimonial for M Body Jewelry Shopify Website Design
    — Rachel Mantha, M Body Jewelry
    Beyond exceptional. They were thorough, professional and accommodating under an extreme time crunch. To say I'm impressed would be an understatement, and I must insist that everyone hire them. I will be working with Yellow Pixel moving forward and cannot recommend them more.
  • Hannah Direct Specs ecommerce for opticians picture
    — Hannah Shepherd, Direct Specs
    We hired Yellow Pixel for our new website, for which we had a tight budget and needed a level of custom coding for the checkout process. After a number of conversations with Yellow Pixel team to plan it out, we decided to go ahead with the project. Throughout, Yellow Pixel have been helpful and competent – completing the project in good time and often going above and beyond. We would recommend them to anybody looking for a new website.
  • Review by Sheraz Malik for Yellow Pixel on Shopify eCommerce Web Design Wokingham
    — Sheraz Malik, Ardor Eyewear
    It is a pleasure for me to recommend Yellow Pixel to any and all interested parties. Yellow Pixel’s team has been professional, comprehensive and competent throughout the process of our working together. It was daunting trying to find someone to create ARDOR eyewear, however once l had a chat with Sultan l knew I was talking to the right company. Their personal service is something that l prefer and the YP team is always an email or phone call away to help.  The service has always been 5 stars. The end result was a website that is attractive, organised and effective. The modern look that l was after was also accomplished. I personally want to thank Yellow Pixel for their patience and diligence on promptly meeting each of my requests for the website during its development.
  • Lewis Bostock, Angel & Rocket
    — Lewis Bostock, Angel & Rocket
    From the initial meeting with Sultan, I was impressed with his professionalism and willingness to help. Since the launch we have been assisted with continued support and had access to Tabaq’s expertise in the market. We look forward to growing the relationship and our business together!
  • Vanya Oliver - Thread Tales Co
    — Vanya Oliver, Thread Tales Co.
    We had a tight deadline to update our website, and Tabaq were suggested from our previous developers. We are very happy we were directed to them because the team were ready to get on with the work and meet our deadlines. Great communication throughout the process, and extremely easy to work with. Questions were answered very quickly and fully, so there was always a clear understanding. We are very pleased with the results, and highly recommend Tabaq.

Interested in working with Yellow Pixel?


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