Shopify Store Design for Cucumber Clothing

Cucumber Clothing case study by Yellow Pixel

The Challenge

The Existing Site Was Too Basic.

Cucumber Clothing has introduced a revolutionary wicking technology in the ladies luxury/leisure nightwear market. However, their existing site built on Shopify platform was too simple and was not able to relay the USPs of the brands to the consumers. They wanted to tell a story through images and videos to inspire the target customers. Not only that, the company also wanted to reach out to the target segment through paid marketing but were not sure how they could go about it.

Cucumber collection on mobile view

The Solution

Audio Visual Theme Design for Cucumber.

When Tabaq came on board, they went to work with the Cucumber management and designers to come up with a design that automatically ran videos on site launch. Not only that, the layout was optimised for mobile users through custom development. The result is a highly optimised user experience for the audience. Tabaq also composed and ran Google Shopping campaign targeting a select user base. The new site was an instant hit with the target customers and since it’s launch, the brand has been featured in The Telegraph, You, The Sun, and a number of other publications. Way to go Cucumber!

Launch Site

Eileen Willett - Cucumber Clothing

– Eileen Willett

Six months after the launch of our brand, our website already needed a serious update and we were looking for someone who could maximise the impact of our brand online, showcasing our products with an easy to navigate, user-friendly, visually arresting and highly responsive site.  From a field of six, we chose Tabaq.  Even during the initial selection process, they stood out in their commitment to meet up, generate ideas and fully answer any questions we had – we also appreciated their obvious organisation. We worked closely with Tabaq throughout the whole process of designing the new website, and their expertise and ideas were invaluable.  They are always contactable, worked strictly to an agreed timely and were generally a pleasure to work with.  We are delighted that we chose them to create our new site, we are thoroughly pleased with the results.


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