Ecommerce for Opticians
Ardor Eyewear

built on

Shopify eCommerce Platform


Ardor Eyewear Ecommerce for online opticians casestudy by Yellow Pixel

The Challenge

Design a Shopify store for a high street optician.

Optique Derby is a high street optician from Derby who provides premium brands like Ray-ban, Prada, Gucci, Dolce & Gabbana and premium optician services.  Opticians were hit hard during the Covid-19 lockdowns which encouraged the business to expand online. However, Sheraz Malik the owner of Optique Derby had no idea how the online ecommerce site is setup. Which technology to use? How can customers enter their prescription and select lenses? How will they get hundreds of brands online? These were some of the challenges faced by the business.

The opticians wanted to work with an ecommerce agency that is comfortable with the optics sector and can provide solutions to the problems they were facing. They also wanted someone to guide them with their ecommerce strategy and also provide them with complete services as they did not have any technical staff on-board.

In terms of design, the client required an ecommerce web design which will compliment the designer brands they represent and the quality service they provide. They also wanted their customers to be able to enter their prescriptions and select lenses they needed. The interface had to be simple and intuitive as the optical lens selection process is complicated enough.

Ardor Eyewear ecommerce for opticians casestudy banner

The Solution

Shopify eCommerce web design for Ardor Eyewear.

Yellow Pixel were selected straight away after the very first call. The experience and knowledge that Yellow Pixel has in the area of optics matched by the technology solutions was convincing enough for Optique Derby to put their trust behind Yellow Pixel’s team.

As a full-service ecommerce web design agency based out of Wokingham, Yellow Pixel provided the following services to setup the new ecommerce for opticians:

  • Shopify store setup and design
  • eCommerce strategy
  • Product and catalogue setup
  • Banner designs
  • LensAdvizor app setup for custom lens selections
  • Theme customisation
  • SEO Audit

Setting up ecommerce for opticians requires comprehensive domain knowledge and experience in providing technology solutions. Together with Ardor Eyewear, we have setup a road map of improvements and enhancements which will continue to support the new online brand. We wish Ardor the very best of success!

Launch Site

Review by Sheraz Malik for Yellow Pixel on Shopify eCommerce Web Design Wokingham

– Sheraz Malik

It is a pleasure for me to recommend Yellow Pixel to any and all interested parties. Yellow Pixel’s team has been professional, comprehensive and competent throughout the process of our working together.

It was daunting trying to find someone to create ARDOR eyewear, however once l had a chat with Sultan l knew I was talking to the right company. Their personal service is something that l prefer and the YP team is always an email or phone call away to help.  The service has always been 5 stars.

The end result was a website that is attractive, organised and effective. The modern look that l was after was also accomplished.

I personally want to thank Yellow Pixel for their patience and diligence on promptly meeting each of my requests for the website during its development.


Interested in working with Yellow Pixel?


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