Google announces plans to penalise websites not optimised for smart phones. Google tweaks search algorithm to favor websites that look good and are designed for mobile devices.  Google has updated its search algorithm so that comparable mobile-friendly sites will rank higher than non-mobile friendly sites in mobile search results.

The message is clear, if your current website isn’t mobile friendly (Google prefers Responsive websites), it will start to drop in Google’s search results. This change will affect mobile searches in all languages worldwide and will have a significant impact on Google search results.  If it is important for your customers to find your business through Google search results, you must pay attention to how your site ranks on Google and make sure that your mobile website conforms to these standards.  Put together a plan to upgrade your existing website to a fully responsive site. If your website is not mobile-friendly, meaning your site is not responsive to different screen sizes, properly configured and able to be viewed on multiple device types, Google is making plans to penalize your search rankings. All the valuable SEO your site has currently achieved could be wasted if your site isn’t viewable on a mobile device.

The reasoning for this update by Google is simple. Mobile devices have changed the way we conduct our business, stay in touch with family and friends and connect with other people. By rewarding those sites which are mobile friendly, Google is continuing to shape the digital landscape. Google’s announcement isn’t the only reason you should upgrade to a responsive web design. For more information about responsive websites and how they can positively impact your business, read our recent blog:

5 key benefits of responsive-web-design.